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The Adobe / Omniture SiteCatalyst Analytics tool is one of the most robust and feature rich digital measurement tools in the market and, as such, the implementation can be one of the most challenging and complex as well, but it does not have to be. In the recent Forrester Understanding Tag Management Tools and Technology report, ease of use & ease of implementation were cited as the top reasons for selecting a tag management system. Having used all the major tools in the market I can tell you first hand that for most Tag Management Tools that is a valid and critical